Facebookrevealedthe names of top-earning brands in Instant Articles in theAfrica, Middle East and Turkey regions.
South AfricanBriefly Newsmade the list with a significant 25.7M Instant Article pageviews in 2020.
Briefly Newsis one of the biggest news andentertainmentplatforms in South Africa.
Briefly News was one of the top earners on Facebook recently. Image: Getty ImagesSource: Getty Images
The accompanying revenue has also allowed the company to hire more staff.
Cluley shared what helpedBriefly Newsmake the list of top-earning brands in Instant Articles.
TheBriefly Newsteam doubled down on high-quality reporting, adding value and getting exclusive content.
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They implemented regular training sessions to work in line with the platforms policies.
The team interacted with readers on their page to get feedback and improve the audience’s experience.
Other Legit projects likeLegit.ng,TUKO.co.keandYEN.com.ghalso made the list of top-earning brands.
One of Briefly News' articles garnered nearly 250 000 pageviews.Source: Original
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E-mail: rianette.cluley@briefly.co.za
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