However, it infuses a twist of wastefulness.
A person or a group buys expensive designer clothes, shoes, phones, alcohol and jewellery.
One of Izikhothane’s members' aims is to belittle one another by showing their expensive possessions.
The specialised group is one of the subcultures in South Africa characterised by people buying expensive things and showing them off. Photo: @Izikhothane LifestyleSource: Facebook
They could trample on, tear, and burn their expensive clothes, shoes, and money.
What is the Izikhothane culture?
The concept is simply based on showing off ones wealth.
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Aspects to the Izikhothane culture
There aredifferent aspectsto the culture apart from Skhothane clothes.
Each of them is explained below:
Izikhothane songs are played during the meetings of rival clans.
Izikhothane dance-off is a part of this flamboyant culture.
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The rival groups do not just walk about while showing off their expensive properties.
Although the culture promotes happiness and the pursuit of success, the members understand that everybody dies.
As such,Izikhothane funeralis usually a happy one with lots of dancing and clapping.
Members of the group say their prayer by asking the divine to afford their lavish lifestyle. Photo: @Izikhothane LifestyleSource: Facebook
Prayers
Another important aspect of this youthful South Africanlifestyleis the Izikhothane prayers.
But, unfortunately, it is usually a bastardised version of The Lords Prayer.
Members of the group say their prayers by asking the divine to afford their lavish lifestyles.
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They also pray to overcome the temptation to buy and wear fake stuff, usually known as fong kong.
Below is an example of a typicalSkhothane prayer.
Kenny Kunene and Izikhothane
Kenny Kunene is another celebrity associated with the culture.
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The 50-year old wealthy businessman is known for his controversially lavish lifestyle.
Although he ismarried with kids, Kunene once boasted of having 15 girlfriends.
His lifestyle includes throwing expensive parties where guests can eat their Suchi off the bodies of half-naked women.
Part of the misconceptions that the Material Culture Izikhothane group is trying to address in their version of the lavish culture is what the group stands for. Photo: @Izikhothane SASource: Facebook
Don Dada is abrand ambassador, graphic designer, and artist.
Also, he is one of the most popular fashion influencers in South Africa.
Dada always wanted alovely dressfrom a young age even though his family was impoverished.
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A part of Izikhothane’s misconceptions is what the group stands for.
So, what does Skhothane mean in English?
The term describes hustlers who try tomake a lot of moneyto lavish on their materialistic lifestyle.
As such, those against it think it is expensive in Afrikaans.
Now that you have learned how the Izikhothane culture operates, what do you think of it?
He graduated with a degree in Mass Communication from The Polytechnic, Ibadan, Nigeria.
He has curated the facts and life hacks category since 2018.
Dr Favour is the author of several books available on Amazon.
He currently lives in Nigeria.
Email: favouradeaga@gmail.com
