The rapper believes people can use their money on more valuable stuff as the watch is actually ugly.

He urged black men to save their money and buy houses or get property instead of the watch.

Additionally, the Grammy-winning artiste also provided monetary assistance through gift cards and direct cash.

P Diddy offered severe criticism on the Richard Mille watch.

P Diddy says people can do better with their money than buying the watch. Photo: diddy.Source: Instagram

He also donated much-needed essentials, including personal hygiene products.

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